Suzuki announces new Marine Division in France

Suzuki Motor Corporation today announced officially that the distributorship for its Outboard Motors in France has changed. The entire operation is now to be overseen by Suzuki France, a subsidiary company of Suzuki Motor Corporation.

This move will enhance Suzuki’s activities in France and bring a more customer-focused approach to its business. With the ultimate aims of being more competitive and increasing sales in France, Suzuki is also confident that it will be able to be more reactive to customer demands going forward.

Suzuki France was first establishedin 1984 and up until now has overseen the distribution of Cars, Motorcycles and ATVs. To celebrate the addition of a Marine Division to the French business Suzuki is going to be producing a special French Anniversary edition of its DF50ATL model, which will be white with special red and blue decals in honour of the tricolor French flag.

Suzuki is committed to the French and wider European markets and is intent on continually providing new technology and products that give customers excitement, satisfaction and cost effectiveness.

Christophe Vassas has overseen the transition of the marine business and is now Suzuki’s new Director of Marine Activities. His wealth of knowledge and experience will ensure continuity of service to Suzuki’s dealer network.

Motoo Murakami, Managing Officer of Suzuki Motor Corporation said, “We are very excited about this new business venture and it gives me great pleasure to welcome Christophe and his team into the Suzuki family.”

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Editor’s Notes:

All Suzuki four stroke outboards provide quiet, fuel-efficient technology without sacrificing on power and performance. So from the lightweight, portable DF2.5 to the award-winning power of the DF300AP Lean Burn, Suzuki has an outboard for every application.

For more information on this story or about Suzuki’s range of outboards, please contact Jamie Moran or Natalie Ewens at:

Suzuki Marine European Media Centre

MindWorks Marketing

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